5 Steps to Strategically Target Potential Customers

October 1, 2017 Crystal Mateo

One of the biggest challenges that a lot of marketers face is getting the word out to those people who are most likely to become potential customers. In fact, the primary goal of all marketing is to get the right message at the right time to the right person. And as marketers, we always make sure that we do this at the best affordable price. One of the most significant elements of building a marketing strategy is the development of your ideal customer profile. You can start by adequately understanding how you can target potential customers, allowing you to strategically build your business, message, services, products, and sales while attracting and serving this ideal group of customers.

Finding and serving your ideal type of customer is equally important, especially for those businesses who are just getting started. When you establish a focus and discover a narrowly defined ideal client from the very beginning, this will save you months of trying to target the wrong people. With that said, here are five steps that will help you better identify who your audience is and how you can best connect with them.


STEP 1: Survey Customers

You won’t be able to connect your message effectively if you don’t target potential customers in mind. Survey your customers, as well as your target market,  to find out what aspects might be missing from what you’re currently offering or how you can better present your product or service to them. If you’ve had your business for a long time, then you have current customers you can survey. To better optimize your social media campaigns, you need to know exactly where your target audience hangs out online, an extensive set of campaigns to capture those you think might be interested in your product or service, and their own data to shape your brand in a way that better connects with your target market. Once you’ve identified who your target audience is, where they hang out online and what they respond to best, then you can begin with marketing.

STEP 2: Research Your Competitors

A simple way to find out which type of marketing campaign works best for you is by researching competitors in your particular industry. Not only will this inexpensive way give you some ideas you can do for your own campaigns, but this research will also reveal weaknesses in your competitor’s marketing tactics and present new areas for which you can take in your own marketing strategy. Always keep track of who your competitors are and what people are saying about them. Researching your competitors can also help you differentiate your business and stay ahead of the marketing trends that could significantly impact your business. By investing just a small amount of time in researching, companies of any size can develop a framework and understand how to position their own brand, company, and products in the marketplace. Not only can you learn your competitors best practices, but you can also learn to avoid those mistakes they make.

STEP 3: Use Targeted Ads

Facebook and Google targeted ads have proven that a little can go a long way. While most traditional advertising only reaches whoever comes across a billboard, poster or bus stop, these targeted ads can locate different people who are most likely to need your service based on their demographics including age, gender, location, education, status, interests, and browsing activity. When a marketer creates an ad on Facebook, they can select from various demographics, so they reach the right type of people. The more information you place about yourself on Facebook, the more people will see the kind of ads you have. Far cheaper than most methods of advertising, these targeted ads are more relevant to you. By investing in targeted ads, you can see a significant rise in conversion, sales, and user engagement.

STEP 4: Create A Social Media Presence

There’s actually a difference between having a presence on social media and having a social media presence. A lot of businesses use their accounts to directly promote their own company, while smart social media managers tend to strategize relevant posts, link fresh articles, answer customer inquiries, and otherwise, provide online users the impression that they are talking to an actual human who cares. These are the companies who can give their users new ways to use their service or product, help solve problems that show up, and in the end, you can retain and target potential customers. Start by thinking about what information your target audience needs. You want to make sure that when users view your information, your messages are part of that information stream.

STEP 5: Respond With Direct Response Marketing

Create messages that are focused towards your target market. Learn to create ads that attract your ideal customers by giving them something of value for free to get them started with your business. Learn all you can about direct response marketing practices, as this will teach you to focus on the results that actually matter. Create engaging messages that tell your ideal audience why they’ll never regret working with you. Show them your human side, and how you can be a way cheaper and faster solution than other competitors. Always remember to answer calls, always care for your customers, always answer their questions, and eventually, your customers will love you for that.

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