Best Strategies to Improve Your Blog’s Conversion Rates

July 31, 2017 Crystal Mateo
blog conversion rates

You’re putting out tons of good blog posts, and people like them. Your social media shares are on the rise, and your traffic is steadily growing. But somehow, you feel that something is missing. And probably it’s the most important thing you need. That’s right. No one is subscribing to your email list or taking action with your content. Unless you’re that type who only cares about impressions, you should think more about converting visitors into potential clients, buyers or subscribers.So what to do you do? Your blog is certainly one of your most valuable resources in the online marketing world. And it’s one of your secret weapons. They help attract new visitors to your website in multiple platforms and encourage visitors to come back for more, which in return, builds your brand reputation.

Amping Up Your Conversion Rates

So what to do you do? Your blog is certainly one of your most valuable resources in the online marketing world. And it’s one of your secret weapons. They help attract new visitors to your website in multiple platforms and encourage visitors to come back for more, which in return, builds your brand reputation.

Anyone who has already worked in the digital marketing knows that conversions are the lifeblood of any online marketing campaign. So, before you run off and start changing everything on your content marketing strategy, better sit tight. Here are some of the most effective strategies that not only make your visitors happy but also increase your conversion rates.

Place Call to Actions

Just as with any other call to actions, after the visitor has read your blog, you should always include subscription forms at the end of each of your blog posts. This will lead your visitors to act accordingly and have an idea of the quality and usefulness of what you are sharing with them online. You might be wondering that not all will see your call to action since most people will not reach the end of the post they are reading. But in the end, chances are you visitors would have subscribed to you even if you gave them the option somewhere in between the post.

Having a targeted call to action at the end of each of your post is an excellent way to get some conversions. Now, if you already have one of those posts that’s already getting good traffic yet needs more conversions, give that post a specific and unique call to action. That way it is tightly targeted and more likely to convert a lot more visitors.

Light Box Pop-Ups Can Prove Highly Effective

Despite having the lack of popularity, you can’t deny how effective they are. For a lot of bloggers and general website owner’s, light box-ups have been used as only a mere option. You don’t want to upset or get anyone annoyed with popups, and I get it. But honestly, they don’t put people off as much as you might think, and they certainly work. Its frequent usage can clearly get you more subscribers than ever.

Some tools have been killing it where you can set up a specific pop-up call to action in minutes that even looks good and matches the style and tone of your particular blog. Some people have suggested that it has doubled their blog conversion rates in just a few days by implementing and running this simple lightbox pop-up.

Use Slide-In Call to Actions

A lot of blogs put a call to action in multiple places throughout the post. You will notice a call to action located on the sidebar, probably on the top bar or at the end of each post. What you really notice, though, is when you see a slide-in call to action box come in from the bottom right of your screen. Usually, a slide-in call to action appears once you’ve reached a certain point on a particular page. It’s much like a traditional pop-up without disturbing the reading experience of the users.

Part-way through reading the page, it slides and pops out, and you immediately look at it, observe and either take action or go back to what you were reading. This is an excellent way to increase conversions to your blog, and it’s really easy to set up. There are a lot of useful tools out there that you can use, and you’re all ready to go. Just set up your call-to-action headlines, choice of color, link, and you’re off to a great start.

Make Use of Heatmaps

Heat maps will show you where your visitors are spending most of their time on your website and it can certainly provide great insights into any adjustments your blog needs. When you make the necessary adjustment, you’ll set yourself up for success.

A heat map is one of the most efficient ways to get incredible insights into your website. It shows you what part really works and what doesn’t base on the traffic that you’re already getting on your website. When you use heat maps, you can find which area visitors are mostly clicking, where the user engagement is, and what people are actually doing on your website. This can lead to an incredible conversion rate. Make sure that the buttons are clickable, remove any distractions, and know where to put the relevant key value points on your web page.

Provide Links to Previous or Next Post

If you want to increase the time viewers spend on your website, one way you can do is to use links to the next or previous post. The more you can get users to engage with your content, the easier it becomes to convert them into potential customers.

At the bottom of every blog post, you can link them immediately to the next or previous post. This will provide readers with the feeling that there are more options that they can read, and they need to click that specific link to see more of it. What you link to them can be just an ordinary blog post, but it can become an effective marketing strategy to get more conversions. If you think about it, once people read a valuable content, they want to know more. Just keep it entertaining and free of any distractions or clutter. And, of course, give them a necessary call to action at the end of each blog post.

Give Readers Fewer Options


Having fewer options to a particular page can actually lead to more sales. The sidebar is a great place to start working on since this is where people usually make a lot of mistakes.You might think that a crowded sidebar will give you a better chance of getting more clicks, lower bounce rates and eventually conversions, then you got it wrong.

If you already have a blog post that’s pulling a good amount of traffic, then better keep the page simpler for your visitors. Treat it like a landing page. Remove all the clutter and other distractions, and keep the visitor’s attention more focused. Every call to action you include has a higher visibility and will likely improve conversions. Removing your sidebar from your blog page will be quite challenging. However, when it comes to making it more effective, remember that less is more.

Increase Loading Speed of Your Blog

Although this is an indirectly related factor, it’s still one you’ll definitely want to consider. If your blog loads painfully slow, you’re losing out on a lot of prospects before they even got a chance to land on your page. You see, one of the reasons why bounce rates tend to be quite high is because of slow loading pages. A lot of your potential visitors may decide not to wait for your web page to load and might end up going to your competitor.

If it’s a website that you frequently visit and love, then the situation might be entirely different. The more you wait, the more suspicious you become, which might end up losing a valuable customer. With that said, the loading speed is one of the biggest advantages of any website. Make an effort to increase your speed if you want to attract new prospects and leads.

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