How to do Effective Keyword Research the Smart Way

August 4, 2017 Crystal Mateo

Nowadays, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to create a great keyword list for those of SEO and PPC, but smart content marketers use keyword research to find out the different topics that they should write about along with the right phrases and words they should implement in those topics. Keywords are classified by their type and how effective they are at converting. Several keywords show distinct levels of interest to readers. Some search terms are used by people for research while others use it for conversion. And it definitely makes sense to invest most time and money in keywords that are closer to what people will search about.

If you’re a marketer reading this, then you already know how important it is to use effective keyword research on any website. And you might want to learn how to do it better or more effective than what you initially did. Now that you’re familiar with the basics of keyword research is, here are simple and effective strategies to rapidly increase visits and get better conversions on your website.

Create an Initial List of Keywords

The best way to increase traffic to your website is by ensuring that you appear at the top of the results page on the different search engines like Google, Bing, and Yahoo. If the content has specific keywords that match the searches of people, this creates a ranking. Keyword research often starts by developing a list of keywords known as seed list. A seed list is necessary for any effective keyword research as it sets the initial keyword ideas. You want this to be thorough in terms of showing all the necessary things that your business does and the problems it solves. You can write down various categories then use a combination of researching and brainstorming to fill out the list of keywords, mostly on your brand and products. There is no use in optimizing your website with certain keywords that nobody is searching for. Remember, the seed list is only meant to be a starting point, so there is no need to worry about perfecting each keyword.

Here are the following steps required for a thorough keyword seed list.

  • Place every phrase or word that can be connected with your product or service
  • Use unique geographical areas
  • Check out your competitor’s website
  • See words that tend to come up in other forms of offline advertising
  • Research for words that people may use differently
  • Think like a customer when you create your list

Build a Stronger Keyword List

After doing all your research, you can now have a pretty good amount of data to go through. You can now expand your list and make necessary adjustments and changes. Developing a list of keywords takes a certain amount of time and patience. To develop a great set of keywords, you should at least plan on spending much time in it. Building your keyword list may take you days and from there the list goes on. However, when you select the right keyword list for your campaign can clearly help you find the right customers. Your keywords should also match the searches that your potential customers would use to find your products or services. A common mistake that a lot of marketers make when doing keyword research is they keep the list too small. Don’t make the same error. Open your trusted keyword research tool and start listing your keywords.

Here are important things you have to keep in mind when building your keyword list.

  • Get the most out of your target market research
  • Select specific keywords to target specific customers
  • Choose general keywords to reach more people
  • Add distinct keywords
  • Review your keywords for any errors
  • Group similar keywords into groups

Refine the Best Set of Keywords

Now that you have the right set of keywords, it’s now time to improve it and bring in on the best keywords. This is very important if you’re generating a keyword list for SEO, where there is only a limit of words you can use to optimize it. Choosing relevant keywords can help you reach potential customers. Just make sure to invest in keywords that are producing great results for your business. Your keywords should also be closely related to what your business has to offer. The more relevant and specific the keywords you have, the more likely they’ll bring in more customers to you. To get stronger and more reliable keywords, you should consider using an effective keyword research tool. With the right keywords in mind, you’ll be in a better position to reach your brand’s needs.

There isn’t any rule here. You just have to read, observe and remove those less attractive words. Here are some factors you should definitely consider when doing this.

  • Filter out irrelevant terms in your keyword list
  • Use keywords by successful competitors
  • Think of other words and phrases that people might search for
  • Keywords should be specific and closely related
  • Categorize your keywords to capture interest

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