Frequently Asked Questions
Our High-performing websites are uniquely handcrafted by some of the Philippines top online marketers. We have a relentless focus on user experience - with a primary focus on converting browsers into buyers.
Services Website
Yes, It is secure. More importantly, we encourage our clients to secure an SSL Certificate or SECURE SOCKETS LAYER, that provide added security in communications over a network link.
Before your website is launched or goes live, a soft copy of a tutorial manual is sent to whoever would be the administrator of the website or even video on how to use the website’s dashboard for editing and the like. A face to face meeting can be done between the developer and administrator via Zoom or Skype.
Yes, we do hosting for the websites.
eCommerce Website
Setting up a merchant is part of the key features of an e-commerce website that we do. It is an important backend functionality that is easy to understand and follow.
A tutorial manual/video will be sent to whoever the administrator of the website would be. A clear explanation of how to use the dashboard of the website for editing/adding is clearly explained/indicated.
Yes, customer information is safe. It is also one functionality of the e-commerce platform.
It depends on how many products the owner of the website would allow. You can have different categories.
Yes, we do hosting.
Custom Website
This depends on what you need like a booking system, payment gateway and more. You just need to be specific on what special features you want to be added to the website functionalities.
A tutorial manual/video will be sent to the website administrator before the website goes live or is launched.
Yes, your website is definitely secure. We encourage that an SSL Certificate is in place. (Secure Sockets Layer)
Yes, we do hosting.
SEO
SEO stands for Search Engine Optimization. This is the process of making changes to the website design and content such that it is optimized to make sure that your website ranks higher in search engines. This means that whenever people search for a specific keyword related to your service, your website becomes one of the first few results that will be shown. A higher ranking means more traffic. More traffic means more visitors and ultimately more income.
SEO can be done by anyone. And although it requires a certain skillset in analytics, keyword research, title tags, and more, it can be learned. But if you have the finances to hire an SEO expert for your website, that would be best. It could save you time and money and ultimately get you the best results.
There are several websites for you to learn SEO. Google offers a comprehensive guide on how to do SEO specifically for that Google Search Engine. Digital Marketing Institute’s handy primer can help you gain more understanding on what SEO is and how it works.
PPC
PPC stands for pay-per-click advertising. It’s a good way to attract potential customers who are searching for products and services on search engines like Google. In essence, PPC might seem like you’re paying Google to list your ad on the SERPs. But basically, you’re paying for an actual result, a click that is.
We create a Google Ad account for you which you’ll then load up with a specific budget. We then perform keyword research to determine which keywords would strongly point to your service. The ad is then created for review, which, if approved, would automatically hit search results. Again, you’ll only be charged when someone clicks on your ad.
Anyone can do PPC as long as they have strengths in keyword research, ad copy creation, and marketing campaign management skills. Otherwise, it’s best to leave it to digital agencies as they have tools to create, measure, and optimize each campaign.
Google offers a comprehensive step-by-step guide in Adwords that you can check out. For beginners, Digital Marketing Institute’s handy primer can help you gain an understanding of what and how PPC works.
Social Media
Sponsored Ads, also known as promoted ads or boosted ads, are advertisements or content paid by a company for promotion. These are posted to any community-driven notification-oriented website and draw a large amount of popularity to the most active or most viewed page on a website through user promotion and moderation.
Facebook advertisements help your business find potential customers and it lets you reach out to targeted prospects and customers. It is one of the most effective advertising platforms. According to Impact, 76% of active Facebook users look for interesting content on Facebook and 66% log on to learn about new products and services. It also shows that 52% of consumers are influenced by Facebook when making purchases online and offline. This alone makes Facebook Ads effective.
A study shows that Facebook drives more website traffic than any other social platform. First thing you should have is a Facebook page for your brand or company. Then optimize your Facebook page for website clicks so customers will easily find your website. The way to do this is to have links to your website in Facebook posts or Facebook ads, for example, or attaching the link to fresh blogs or content from your website to shareable posts on Facebook.
Facebook gives an extensive look at what Facebook ads are. You could also visit the Digital Marketing Institute or AdEspresso’s beginner’s guide to Facebook ads to get a step by step process on how to go about it. And if you want to know how to Advertise on Facebook in the year 2020, Hootsuite can give you some tips.
Hosting, Domain & Maintenance
These are two of the most important tools you’d need if you want your products or services searchable online. A website isn’t like a social media account where you signup for it and it’s there forever. A domain name gives you the right to own and use a particular domain for a specific period of time (1 year is the usual period). This would then need to be renewed on a yearly basis. Hosting allows you to store your website’s files. Just like how you’d list your home address, the domain name is an address, while hosting is the house itself.
If you want to rebrand your website, the domain name has to be changed. To do this, you can enroll another name through your hosting provider and purchase a new URL containing the new domain name.
SSL stands for Secure Sockets Layer, and it's an encrypted link between a web server and a browser. It’s a way to protect your website from attacks as well as protecting customer data from being stolen by hackers.
Regular maintenance allows your website to stay healthy in terms of bugs, errors, missing pages, design overhauls, and content improvements.
Simply contact your former website hosting provider and inform them that you are transferring your hosting to another client. The hosting provider will then provide us with the necessary information needed to transfer your website to our hosting.
