White Label Agency Guide: Managing Your Clients Effectively

August 10, 2021 Kaye Leah Sitchon
a meeting between two white label agency owners

With the drastic changes due to the pandemic, demand for white label digital marketing companies is high. Digital startups, small and medium-sized enterprises (SMEs), and large enterprises leveraged digital marketing strategies to respond to the changing needs of their clients and audiences online.

White labeling is an excellent option for companies and agencies who want to scale, offer new products and services, expand teams, and grow their client base in a saturated market. But, with people being too busy in a modern era, account management of white label partnerships usually fails due to some struggles in communication channels and poor communication habits.

This does not have to be the case. There are ways to manage your clients effectively to ensure that each partnership you forge is a success story.

White Label Tips: Managing Your Clients Effectively With Productive Communication

Productive communication skills zero in on establishing good working relationships with your clients that build trust. To do that, it is essential to identify communication breakdowns that come from personal communication style differences. In response, you’ll then increase productivity by handling conflicting priorities, identifying high payoff communication strategies and activities, skillfully interpreting what your clients say, and understand what they truly mean. In the end, this process becomes a real-life example of respect begets respect because communication is more effective.

What would it take to make this communication process successful? Here are five principles of effective communication that your white label agency shouldn’t neglect, even if you rarely meet your clients face-to-face.

Active Listening

A lot of the energy in the comms we do is driven by what we want to say. Because of this, we often fail to listen correctly. This has to change.

According to Forbes, “in the world of business-to-business (B2B) marketing, artificial intelligence (AI), big data and technology now make it possible to be an “active digital listener.” This means that the listener fully focuses on and understands their customer and their customer’s needs. It also entails responding in a way that gives value to that particular customer through intent signals.

Digital intent signals include making “eye contact” by leaving a digital footprint across the internet in the form of known and anonymous interactions with your website and other third-party sites. Another intent signal is to direct yourself towards the speaker. Engage with your customers based on details on previous interactions through content consumption, website visits, keyword searches, and others to show that you are fully engaged in that conversation.

Use intent properly and reach your clients with your message through personalized, multitouch, and multichannel campaigns. So, when working with clients, make the value of being an active digital listener priority number one. Mastering active digital listening ensures forward-moving and positive conversations.

Empathy

Clients approach us for various reasons, but usually, it’s because they need to improve on something. The truth is, marketing an online business is far from easy. But we can relate with our clients by building a working relationship with them throughout the entire process based on empathy.

What does being more emphatic look like in white label digital marketing? Marketing with empathy requires prioritizing accessibility and keeping your core audience informed of trends and updates in the work process. Empathy also means showing transparency and maintaining a solid line of communication with everyone involved in the project. Maximize marketing channels to post updates on policies and practices and changes in hours of availability. Also, empathy means being personable.

Organization

Day in day out communication involves multiple channels and many people, so it’s crucial to stay organized. This is where white-label software tools are good to have for marketing agencies. These tools play a significant role in building a good working relationship and experience with customers. There are white label tools for inbox systems, marketing and sales, reporting, brand reputation, monitoring, PPC Ad Management, and SEO.

Depending on the type of customers you have, some tools can be helpful for your business. Investing in platforms or tools can help make your operations more efficient, look more professional, and keep things running smoothly.

Courtesy

Customer courtesy is the sum of behaviors that an agency engages in to show customers they’re being heard and valued. As a white label agency, taking courtesy seriously is important. Every customer deserves the best service, so everything involved in the work process should be based on respect. Providing quality service involves treating every problem with urgency, even the ones that keep coming up. Giving them a full personalized support experience ought to be second nature no matter what type of problem they come to you with.

Finally, any transaction done with your customers should end on a positive note. Gratitude pays off. Let them know you’re grateful for their business and that you’re available for them should they need more assistance.

Going the extra mile to make their experience with your agency much easier will build trust between them and your business. This trust translates to referrals, recommendations, and an exceptional brand image.

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