What You Need to Know About Digital Marketing

August 25, 2017 Crystal Mateo
Digital Marketing

If there’s one thing you should know about Digital Marketing, it’s that it changes from time to time. Something that works well months ago probably doesn’t give you the same results today, and if you find something that does work for you right now, chances are in a few months, it’ll give you way different results. Small business owners know that digital marketing is a great way to get more sales and leads for their business, and it is no longer secondary to the traditional and advertising method. As the world of digital marketing continues to evolve and develop, the number of options available to a marketer is endless.

Digital marketing is something that every company has to give a lot of thought and consideration to it. A lot of people are now continuously creating and adopting new technologies and exploring new ways to connect well with the online community. While digital marketing strategy does not require you to include every possible strategy out there, it is essential to keep in mind the ones that are the most suitable for the success of your business.

You Need to Go Mobile

Studies show that internet users spend their majority of time on mobile than on desktops. Earlier this year, Google has changed its algorithm to give higher rankings on search engine results pages to those websites that are mobile-optimized. Make sure that your website is mobile-friendly. The best way to do this is by adopting a responsive design, which ensures that the website displays correctly and responds to whichever device your visitor is using. To stay ahead of the digital world, all businesses must have a mobile friendly website to keep moving forward. Many companies and entrepreneurs understand that mobile is going to be the start of a revolutionary digital world, which will provide massive investments to a lot of businesses. Remember to keep up with the new processes and systems to interact with your consumers more efficiently on their mobile devices.

It’s More than Just Pay Per Click Ads

These days it takes a lot of investments, campaigns and brand building tactics just to get your brand and product noticed. Big companies themselves know exactly that they need to embrace social media networks and messaging strategies on various platforms to have customers interact with their brand. You need to realize that digital marketing isn’t just adding keywords and phrases to your website, and it definitely doesn’t just consist of a single strategy. What you need to know about is that you don’t have to know all the branding tactics. There are a lot of people out there who specialize in these areas and can provide you with way more better strategies and campaigns than you’d ever dreamed of. Digital marketing can boost not only your sales but also your brand identity.

Email Marketing is Still Essential

Email marketing still remains to be the most effective digital marketing tool for small and large businesses. With 86 percent of emails now being viewed on mobile devices, mobile-friendly emails are now proven to be essential. When you start developing your email marketing messages, think of going mobile-first. After all, a mobile-friendly email will look good on any desktop and will adjust to any size of devices. Remember to keep your emails short, include a clear call to action, design a clean format, and use plenty of white space so the buttons or links in the email can be easily seen. A study revealed that emails opened on mobile devices have higher click-through rates than those opened on desktops.

Video Is Becoming Increasingly Important

A video is a very efficient way to communicate information quickly and efficiently and is the next best thing to a face-to-face interaction with a potential client. Videos can be presented in a way that can be quite entertaining, which doubles the number of times a customer spends on your website. Videos that show viewers how to do something, help solve their problems, provide expert advice or give an insider’s look into your business are all successful ways to attract their attention. While YouTube is still the leading platform and choice for any video that you want to keep around for a very long time, Facebook, Instagram and of many other social media platforms are all now proving they can keep up with the firm hold on the rapidly increasing popularity of videos. Videos have allowed businesses to take advantage of this opportunity to grab people’s attention and entice new customers to their brand.

Digital Marketing: The Bottom Line

Technology along with digital marketing strategies are always rapidly changing.  As small businesses and entrepreneurs are looking for ways to get their brand noticed, they should consider that branding and digital marketing is more important than product development. This is something that both startups and big companies don’t always fully understand. Things like creating quality content and building brand awareness around a product are often considered a secondary thing and a secondary part of the company, which sounds completely wrong. In many instances, what a customer first experience about your product is on social media or on any website, long before they even get a chance to touch or use your brand first hand. If your company does not have digital marketing and branding aspects working together in harmony, then you might be experiencing problems with building brand awareness for your business and product. Remember that your customers will only use a brand that they recognized and that they can rely on.

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