A Simple Color Guide for A Visually Appealing Website

July 3, 2017 Crystal Mateo

Color in design is very subjective. A reaction in one person may be a much different response to another. Sometimes this may be due to personal preference or its cultural background. You just have to use it in the right way, at the right time, for the right purpose and the right audience. Choosing the right color in web design is essential to your website’s success. Generally, color is the easiest and most advantageous way to get your message right across to your visitors. Your color, layout, text and other design choices should be developed in a unified way to ensure readability and cohesiveness of a website.

Every color has its unique effect and meaning. By carefully choosing your colors, you can strengthen the overall message of a website. However, if you try to avoid the right colors, your website can look dull and uninviting, and if you use too much color on a website, you’ll end up getting nowhere. Studying how colors can affect people, either individually or as a group, is something that some people develop through the years. And there’s a lot to it. If you are feeling blank on what and how to use color on your website, this post can help you.


Red is attention-getting.

It is normally connected with fire, violence, danger, and war. It’s also related to love and passion. Studies show that red can have an effect on people, increasing their blood pressure and respiration rates. It’s also been proved to enhance human metabolism.

In web design, red can be a powerful color. If it’s used too much in designs, it can create a strong effect, especially if used in its simplest form. It’s a great color if you want to represent power or passion in the design. Red can also be interpreted in two ways, with the brighter shades being more energetic and the darker shades being more dominant. This vibrant color can portray a variety of meanings depending on the context. You can combine it with black for a more masculine feel perfect for a sports car or try pairing it with whites and golds, and it can mean love and passion. There are a lot of websites that use different shades of red. Charitable organizations targeted towards safety and precautions also use red.


Orange is adventurous and energetic.

Orange is a very energetic color. In some cases, it can be connected with the earth and autumn. Because of its relation to the changing seasons, orange can represent change and movement.

The color is also connected with the fruit orange, and it can be associated with health and energy. In web design, orange directs attention without being as overpowering as compared to red. It’s often considered more inviting and friendlier. Orange is warm, but less aggressive than red, and is hard to miss when it comes to web design. The color orange can provoke a fun and energetic atmosphere.

Orange is also found in a lot of sports team websites because of its dynamic meanings. It’s sometimes used on websites relating to food and nutrition, as well as those aimed towards young kids and teens. Some of its lighter shades are also used on spa, hotel and travel websites to imply relaxation and the calming qualities of the place.



Yellow is cheerful and fun.

Yellow is the brightest and energizing warm color. It represents the sun, warmth, and happiness. It’s also the most noticeable color, so it really is an attention getter. Yellow is also associated with danger, though not as strongly as red.

In web design, bright shades of yellow can create a sense of cheerfulness. Softer yellows are generally used as a color for babies and kids. Light shades of yellow create a strong feeling of happiness than bright yellows. Dark shades of yellow can sometimes look antique and can be used in designs to create a sense of stability.

Yellow is especially eye-catching when combined with white or black, as it is in school buses, safety equipment and taxis. Because it is the most challenging color on the eyes, yellow is only used for particular purposes and is not frequently seen as a dominant color. It is often used on websites that promote children’s prodalt=”linkage web development” width=”1800″ height=”1200″ />

Blue is honesty and trustworthiness.

When we think of blue, we usually associate it as refreshing and relaxing. Darker shades of blue, however, can invoke sadness. Blue is also used to symbolize calmness and stability. It is also associated with peace and has spiritual implications in many cultures and traditions.

The meaning of blue is widely changed depending on the shade and hue. In web design, the particular shade of blue you select will have a huge impact on how your designs are seen. Light blues are often relaxed and calming. Bright blues can be energizing and refreshing. Dark blues are excellent for corporate websites where it portrays strength and reliability.

Blue can also be used across a large variety of websites. It’s a preferred color for big company websites. The web and communications industries use medium shades of blue because it looks techy, especially when mixed with the shades of gray. It is also found on websites related to cleanliness, airlines and cruise ships.


Purple is creative and luxurious.

Purple is greatly connected with royalty. It is the combination of red and blue, and takes on some great qualities of both. It’s also associated with creativity and imagination. Dark shades of purple are generally associated with wealth and royalty, while lighter shades of purple are viewed as more romantic.

In web design, dark purples can give a sense of luxury and wealth. Light purples are softer and are sometimes associated with spring and romance. There is this idea that purple can only be afforded by the rich, and for years, purple has been an ideal color for luxury brands. When combined with red, it can feel intimate and romantic. With whites and pinks, it can become whimsical and child-like.

Purple is more often connected with websites aimed towards women and even children’s products. Its lighter shades can also be used by health and wellness websites as well as spas. Some educational institutions will often use medium shades of purple because of its diverse qualities.


Black is power, authority, and control.

Black is the strongest of all the neutral colors. It’s commonly associated with elegance, power, and formality. Black is commonly used in elegant designs, as well as in exquisite designs. It can be either traditional or contemporary, conventional or unconventional, depending on the colors combined with it. In web design, black is commonly used for typography and other functional parts, because of its neutrality. Black can also make it simpler to carry a sense of mystery and sophistication in a design.

Black symbolizes many various emotions, such as power, formality, sexuality, sophistication, elegance, wealth, and more. You’ll see black on a lot of websites, particularly those that want to convey a sense of sophistication and class like car companies and professional products. Websites related to music also feature a lot of black, since it can be seen as cutting-edge and particularly attractive.


White is cleanliness, simplicity, and order.

Like black, it can work great with just about any type of color. White is often connected with cleanliness, purity, and virtue. It’s also related to health care and associated with doctors, nurses, and dentists. White also promotes goodness and simplicity.

In web design, white is usually recognized as a neutral backdrop that lets other colors in a design pop out. It can help to portray cleanliness and simplicity in a design and is popular in minimalist websites. White in designs can also represent either winter or summer, depending on the theme and colors of the design that surrounds it.

White is all about purity, innocence, and cleanliness. You’ll see it on many websites that are focused on healthcare, science, and weddings. It can also mean a sense of freshness, like fruits and water.


Gray is neutral and refined.

Gray is one of those neutral colors and can sometimes be considered moody or depressing. Light grays can be used to replace white in some designs, and dark grays can be used to replace black.

Generally, gray is conservative and formal, but it can also be modern. It can also be a very sophisticated color. It’s usually used in corporate designs, where formality and professionalism are important. In web design, gray backgrounds are very common, as well as gray typography. Gray symbolizes security, reliability, intelligence, dignity, maturity, solid, conservative, professional, sophisticated and more.

Grays and silvers are some of the most common colors used on websites because they signify such a broad range of emotions. They are sometimes referred to as safe colors, and when combined with other colors, can create a high-tech and modern look to it. Gray can also work well when combined with gold and white to promote a feeling of power and control like websites related to legal or finance.


Brown is comfort and friendliness.

Brown is usually associated with the earth, wood, and stone. It’s a natural color and a warm neutral. Brown can be connected with dependability, reliability, and with earthiness. Sometimes, it can also be considered dull.

In web design, brown is commonly used as a background color. It’s also seen in wood textures, as well as in stone textures. It also helps bring a feeling of warmth and comfort to designs. Sometimes, darker shades are used as a replacement for black, either in typography or backgrounds.

You won’t see a lot of brown on a website, but it’s ideal if you’re looking to create a sense of earthiness and a bit of luxury in a design. In other websites, men find brown particularly attractive, so darker shades are used on websites for sophistication and professionalism. Lighter shades of brown are often used to show neatness and openness, while medium shades brown are used on websites that relates to food, nature and agricultural products.

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