Social Media Marketing is the Only Way to Go

May 28, 2021 Fiona Quinn
a social media marketing manager working on a laptop

If you don’t believe in what the title of this article says, then it’s no wonder you’re struggling with getting your business out into the wild. While traditional advertising and marketing have their own merits, social media marketing is the only way to go, especially when everyone has to limit time spent outside of their homes. The role of marketing has drastically changed and grown, and you have no other choice than to change with it.

For the longest time, the marketing department has communicated specific messages to a target audience to introduce a particular product, build product awareness, or maintain brand identity. Coupled with social media, traditional marketing has evolved into an organization’s voice, eyes, and ears. So why is social media marketing drastically instrumental in reaching your audience and growing your business? Why should it be the only marketing strategy you should be thinking about?

Social Media is the Frontline of Your Business

Like it or not, social media is the go-to place for whatever service or product people are looking for. They get to know who you are, what you do, and what you offer in just minutes. And within seconds, they decide whether or not they want what you have or not. If they like what they see, they bite. If not, they move on to the next best thing.

Social media is the frontline of your business. If you don’t have a strategy to transform visitors into paying customers, it wouldn’t matter even if you have quality products or services.

Real-Time Feedback, Real-Time Results

Social Media Marketing gives you the power to reach out to your customers and get to know what they want through real-time feedback. You can test new ideas and creative campaigns, producing results that influence crafting a better marketing strategy which would then translate to acquiring loyal customers and generating more sales.

Customer experience is why your audience would become loyal customers. It’s the reason why they would choose you out of the competition. Since social media is at the forefront of your entire business operation, customer service begins when they check out your platform until they finish a purchase and give feedback or review. This is one of the best reasons why social media is the only way to go for businesses these days—immediate input with the opportunity to answer them instantly.

And not just that, social media platforms also give you readily available insights and impressions that you can use to refine your social strategies further.

Social Media Marketing is the Future

We’ve barely scratched the surface of what Social Media Marketing can do. Research by Sprout Social shows that the social media marketing budget will increase for 91% of executives over the next three years, while 85% of executives report that social data will be the primary source of business intelligence for their company’s growth. It also shows that 78% of consumers are willing to buy from a brand or company that gives them a positive experience.

Having said that, it might be time for you to rethink your marketing strategy. Go with one that will give you much return in the next few years. Go with social media marketing.

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