Understanding the Basics of the Google Tag Manager

May 2, 2018 Linkage Interns

The Internet is the quickest and most immediate thing there is. Just a few clicks and you’re where you want to be. One of the things that make things easier on the Internet is the Google Tag Manager. This feature from the company helps marketers who need a sure fire way for tracking and marketing their websites and mobile apps without outside third-party tools.

What does the Google Tag Manager Do?

Usually, with websites and mobile apps, a JavaScript code is needed by external tools. We have the likes of Google Analytics, Google AdWords, and Facebook Pixel. But with the Google Tag Manager, all you need is one central JavaScript code to install other tracking codes.

Once the Google Tag Manager is installed, it will be easier to manage all the other marketing tags in a central management console. The central code basically connects the website or mobile app to the Google Tag Manager servers. You can easily edit and update with the web-based user interface.

Why should you install Google Tag Manager?

To encourage site-runners to install this tool, Caleb Whitmore, founder and chairman of Analytics Pro at Google says, “In the fast-paced world of digital analytics and sophisticated marketing programs, Google Tag Manager is a serious game-changer that provides the kind of competitive edge our clients need.”

Primarily, it helps marketing and tracking more accessible with just one central code. But Google Tag Manager also has additional unique features that could help you run your website or app. You can add and update your tags with this tool whenever you want. It also gives you an infinite list of ways to track user behavior.

Check errors and load tags quickly with Google Tag Manager to know that everything is working smoothly. It also has a Preview and Debug feature that allows you to test the update and check for reasons to debug with your web browser in a particular state.

Although one of its best features is using just one main code, the Google Tag Manager doesn’t close its doors to outside third-party tools. You are free to add and change tags, and it supports all tags with easy-to-use turnkey templates.

Finally, since running a website isn’t exactly a one-person show, a team has to work together to get everything to work smoothly and without a hitch. Luckily, Google Tag Manager allows you to work simultaneously by adding and completing tags, and publishing when everything is ready. You can also post and test under different circumstances with multi-environment testing. — Yasmin Portia Quiaño, SLU

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