SEO & SEM: Which Marketing Tactic is Better?

marketing

As the marketing world has evolved, so has the language that marketers use. In fact, we as marketers are probably confused with a lot of terms and often leave our clients confused. An example of this is Search Engine Optimization (SEO) and Search Engine Marketing (SEM), which are often used interchangeably without the clear understanding…

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4 Digital Marketing Tricks To Boost Your Profits

4 Digital Marketing Tricks To Boost Your Profits

Sometimes, despite your best efforts, your business might reach a point where it plateaus. It’s still making money and drawing in customers, but the rate of progress, advancement or profits has leveled out. While troubling, this is a natural obstacle for businesses and can determine the long-term success of a venture. So how do you…

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