Using Social Listening to Power Up Your Brand Marketing

Man performing social listening research on a laptop in an urban office

It’s no secret that social media is the ultimate tool for brand marketing. Everyone’s made the jump to it and has been using it rather extensively. Convenience, audience reach, flexibility, you name it—there are so many reasons for you to have social media in your bag of tricks. However, knowing what strategies to employ is…

Read More

Why Local SEO Matters for Your Business

local seo sign for a small business

Small to medium-sized businesses are more localized than they’ve ever been. With every new venture popping up, it’s more likely to cater to its immediate locale. Before the age of thick, rectangle palm bricks, word-of-mouth was an effective way to market your local business (regardless if it’s a city or a town). But with everything…

Read More