Posts by Daniel Rivera
Why It’s Bad to Make “Going Viral” Your Business Goal
Along with the rise of social networks comes the desire to “go viral.” It’s not uncommon to hear the assumption that if a business’ content goes viral, its products or services would become the talk of the crowd, boosting its sales. This is not always the case. As a business, not only is it hard…
Read MoreHow to Start a Podcast for Business
Having your own podcast is one of the best ways to reach out and send your message to the world. Podcasts are very dynamic and offer a different experience for you and your customers. It may be what’s missing from your bag of tricks, too. If you are considering making one, you’ll find that this…
Read MoreHow Can Organic SEO Help Your Business?
Search engine optimization is one of the essential digital marketing strategies that you can take advantage of. It is a way for you to optimize your website to achieve higher rankings in search engines to maximize reaching out to your target audience. In our world of interconnectivity, every business needs to have a web presence…
Read MoreUsing Social Listening to Power Up Your Brand Marketing
It’s no secret that social media is the ultimate tool for brand marketing. Everyone’s made the jump to it and has been using it rather extensively. Convenience, audience reach, flexibility, you name it—there are so many reasons for you to have social media in your bag of tricks. However, knowing what strategies to employ is…
Read More7 Best Ways to Overcome a Creative Block When Creating Content
Some days, your mind works well. You sit down in front of your laptop or computer, have a swig of your coffee, and type all the ideas away. All is good. In no time, you finish what you have set out to write. Unfortunately, this is not always the case. You may find yourself sitting…
Read MoreHow to Plan Your Social Media Content & Execute It Cleanly
Content is key to your social media campaign. Each platform favors different types of content, and the best ones resonate with people because of how they appeal to your target audience. However, you might be thinking that creating social media content is an intimidating task to take on. Social media content creation does indeed take…
Read MoreWhat’s the Best Type of Social Media Content for Businesses?
Social media is undeniably an excellent tool for businesses. It completely changed customer interactions. Further reach allows brands to promote their products and services to more people. However, reaching more people does not automatically mean that they would become customers. You must convince them to become patrons. Knowing the best type of social media content…
Read MoreWhat the Hell is Instagram Reels?
Social Media has evolved from the simple platform for meeting people into what it is today. These social media platforms undergo changes as fast as possible to integrate new, exciting, engaging features. In particular, Instagram has something new called reels. Now, you’re probably thinking that sooner or later EVERY platform will have something like this…
Read MoreNot All Social Media Posts Are the Same: Types of Posts for Every Platform
Having the same content across all social media platforms, you use sounds infinitely easier than posting different content for each of them. You might say that you don’t have enough time to plan what to post. You can argue that you’ve been posting the same thing for so long, so you don’t see why you…
Read MoreThe Post-COVID Office Landscape: Setting Up a Safe Workspace
The pandemic brought about drastic changes to the work that we do. Suddenly, everything had to be done remotely. Everyone needed to stay home to keep themselves safe from the threat of catching the virus. It was quite an adjustment, but eventually, we got used to it. We managed to do our jobs in the…
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