Social Media
Why It’s Bad to Make “Going Viral” Your Business Goal
Along with the rise of social networks comes the desire to “go viral.” It’s not uncommon to hear the assumption that if a business’ content goes viral, its products or services would become the talk of the crowd, boosting its sales. This is not always the case. As a business, not only is it hard…
Read More5 Social Media Myths You Should Stop Stressing Over in 2022
You know how bulls get mad at the color red? Well, the truth is they don’t. Their rage or whatever has them charging in bullfights is actually the matador’s taunting, not the red piece of cloth he’s waving around. Myths like this one exist everywhere, even in the digital world, where everything is supposed to…
Read MoreTop Social Media Marketing Trends for 2022 According to Experts
In 2021, social media has gone through challenges and transformations that resulted in new features and changes in algorithms. As this evolution unfolds, marketers should be quick to know about the social media marketing trends to stay ahead of the game in their marketing strategies. Read on and discover these game-changing social media trends and…
Read MoreBoost your 2022 Social Media Strategy with these Steps
New Year’s resolutions? Nah. It’s the new year, a new social media strategy for marketers. 2020 and 2021 have forced marketers to be more innovative, resourceful, and creative with their marketing strategies. The times called for it, and they were an immediate need in those moments. While that proved helpful for many businesses, it also…
Read MoreWhy Does Facebook Ban an Ad Account? Here Are Some Reasons.
Facebook advertising is one of the most efficient and effective digital advertising products out there. Since more than 22% of the global population uses Facebook daily, brands get more visibility for their content and boost traffic to their website through Facebook ads. But if you’re a marketer, running Facebook ads comes with the risk of…
Read MoreUsing Social Listening to Power Up Your Brand Marketing
It’s no secret that social media is the ultimate tool for brand marketing. Everyone’s made the jump to it and has been using it rather extensively. Convenience, audience reach, flexibility, you name it—there are so many reasons for you to have social media in your bag of tricks. However, knowing what strategies to employ is…
Read MoreWant to Make Money on TikTok? Here’s How!
TikTok is the 7th most-used social platform worldwide, with over 800 million active users according to Statista. Since its release, it has been downloaded more than 1.5 billion times from the app store, with users spending more than 850 minutes per month on the app. The numbers clearly show just how fast the platform is…
Read MoreHow to Plan Your Social Media Content & Execute It Cleanly
Content is key to your social media campaign. Each platform favors different types of content, and the best ones resonate with people because of how they appeal to your target audience. However, you might be thinking that creating social media content is an intimidating task to take on. Social media content creation does indeed take…
Read MoreWhat’s the Best Type of Social Media Content for Businesses?
Social media is undeniably an excellent tool for businesses. It completely changed customer interactions. Further reach allows brands to promote their products and services to more people. However, reaching more people does not automatically mean that they would become customers. You must convince them to become patrons. Knowing the best type of social media content…
Read MoreWhat the Hell is Instagram Reels?
Social Media has evolved from the simple platform for meeting people into what it is today. These social media platforms undergo changes as fast as possible to integrate new, exciting, engaging features. In particular, Instagram has something new called reels. Now, you’re probably thinking that sooner or later EVERY platform will have something like this…
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