Social Media
Stop Pitting Traditional Media & Social Media Against Each Other
These days, we no longer look at a TV commercial and think, “Wow, that product looks great, and it must be since they say it is on TV.” Instead, if something catches our eye, we go online, read reviews about the product, look for real-life pictures, watch how other people use them, and so on.…
Read MoreHow To Generate Leads From Instagram
Instagram may be the 5th largest social network with over 1.2 billion active users; however, a significant number of businesses struggle to draw in leads on the platform. In fact, most social marketers won’t even think if it’s possible to generate leads on Instagram. Just because it sounds unconventional, doesn’t mean it won’t work. Like…
Read MoreWhy Social Audio Is the Next Big Thing
Podcasts used to rule the internet audio sphere for years. It was the sole holder of the crown, the magnate that dictated the course of people’s audio listening habits apart from music. Enter Clubhouse, a genre-defining audio platform that brings the podcast experience to the social media sphere that pundits are now calling “social audio.”…
Read MoreNot All Social Media Posts Are the Same: Types of Posts for Every Platform
Having the same content across all social media platforms, you use sounds infinitely easier than posting different content for each of them. You might say that you don’t have enough time to plan what to post. You can argue that you’ve been posting the same thing for so long, so you don’t see why you…
Read MoreThere’s No Such Thing as a “Social Media Guru”
When I think of the word “guru,” I think of a spiritual teacher, or yoga, or meditation. Never in the world does my brain put “guru” and “social media” in one phrase. And yet, unlike Gretchen Wieners’ “fetch” in Mean Girls, the term “social media guru” has actually caught on (between the two, we’d rather…
Read MoreFostering Healthy Facebook Group Engagement
Facebook evolved from a simple social media networking site to a platform that proves beneficial to businesses, such as the Facebook Marketplace, Facebook Ads, Facebook Pages, and Facebook Groups. This article is mainly about how you can use a Facebook Group to create healthy engagement with your followers. What Kind of Facebook Group do You…
Read MoreLevel Up Your 2021 Social Media Game With These New Tips
2021 is not the year for predictions. As we’ve seen with the past year, nothing is certain, and forecasts can quickly go to waste in a snap. Still, all marketers need to get ahead of the year is to make plans that they can actually see working. So, instead of the usual yearly predictions of…
Read MoreKey Social Media Growth Techniques You Need To Know
The online world is almost inseparable from the real world. Especially at this point, we use online resources and platforms extensively. Along with the change in technology is the speed of how these technologies evolve. It is important for anyone who conducts business online to know and understand these new tools and to use them…
Read MoreHow to Build a Powerful Social Media Team
Some time ago, many business owners would have laughed at the idea of paying a social media team to maintain their brand’s social profiles. Some of them probably would have scoffed and maybe even said, “My child could do that!” Look who’s laughing now. These days, companies—whether big or small—recognize that social media is vital…
Read MoreSocial Media Retail Techniques to Win More Customers
If there’s one thing that Social Media holds, it’s the power to share information with anyone anywhere in the world. With millions, if not billions of people on multiple platforms, no one can miss the barrage of information. Thus, it has become an essential tool for people young and old to express opinions, facts, likes,…
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