Why It’s Bad to Make “Going Viral” Your Business Goal

Along with the rise of social networks comes the desire to “go viral.”  It’s not uncommon to hear the assumption that if a business’ content goes viral, its products or services would become the talk of the crowd, boosting its sales. This is not always the case. As a business, not only is it hard…

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5 Social Media Myths You Should Stop Stressing Over in 2022

You know how bulls get mad at the color red? Well, the truth is they don’t. Their rage or whatever has them charging in bullfights is actually the matador’s taunting, not the red piece of cloth he’s waving around.  Myths like this one exist everywhere, even in the digital world, where everything is supposed to…

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Valuable Content: How to Determine If It Delivers Real Value Or Not

It’s easy to throw around the phrase “offer valuable content” these days. Ask any digital marketer, and you’ll probably hear this exhaustingly. While giving value to your audience is an important aspect of any content marketing pipeline, it doesn’t always translate effectively. Sometimes, the value you’re offering remains untouched. “Hold up, I thought valuable content…

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Overrated Marketing Buzzwords You Should Quit Using

Overrated marketing buzzwords are like those stereotypical birthday cakes that are 60% fatty, sugary icing, and 40% dry bread. We might enjoy the first few bites regardless if it’s delicious or not but not a lot of people really finish the whole cake on their own. For most of us, a slice is good. Two…

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Define the Great Line: Content Marketing vs. Content

Define the Great Line: Content Marketing vs. Content

Content and content marketing are becoming pillars of today’s market. However, there is a rising confusion of which is which and where the line is drawn. Fortunately, there’s one quick answer to that, according to Michael Brenner of Content Marketing Institute—content is what you create and content marketing is what you practice.

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