Is iOS 14.5 the End of the Line for Facebook Advertising?

a screenshot of how a user decides to control facebook advertising on iOS 14.5

Should you be concerned about Apple’s iOS 14.5 update? Is it the end of the line for your precious targeted ads? The new update for iPhone and iPad has sent Facebook on an ongoing war with Apple’s privacy-focused update that intends to make the user in control of what information their device shares to various…

Read More

Fostering Healthy Facebook Group Engagement

a bunch of facebook group moderators meeting for ideas

Facebook evolved from a simple social media networking site to a platform that proves beneficial to businesses, such as the Facebook Marketplace, Facebook Ads, Facebook Pages, and Facebook Groups. This article is mainly about how you can use a Facebook Group to create healthy engagement with your followers. What Kind of Facebook Group do You…

Read More

Facebook Monthly Users Hit 2 Billion Milestone

Facebook Monthly Users Hit 2 Billion Milestone

Facebook has come a long way since Mark Zuckerberg launched the social media platform from his college dorm room in 2004. The online giant’s growth is astonishing – unprecedented even. It took only eight years for Facebook to reach its first milestone of 1 billion active monthly users in 2012. And now, just five short…

Read More

Why Influencer Marketing Can Enhance Your Digital Marketing Campaign

influencer marketing

Naturally, the way consumers choose to engage with online content is constantly changing and evolving. What worked in the past may be considered outdated, stale, or simply ineffective now. Consider pop-up ads, for example. Only several years ago they were considered an effective way to engage and convert customers. Now, however, most people use ad…

Read More