Is iOS 14.5 the End of the Line for Facebook Advertising?

Should you be concerned about Apple’s iOS 14.5 update? Is it the end of the line for your precious targeted ads? The new update for iPhone and iPad has sent Facebook on an ongoing war with Apple’s privacy-focused update that intends to make the user in control of what information their device shares to various…

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Why Social Audio Is the Next Big Thing

Podcasts used to rule the internet audio sphere for years. It was the sole holder of the crown, the magnate that dictated the course of people’s audio listening habits apart from music. Enter Clubhouse, a genre-defining audio platform that brings the podcast experience to the social media sphere that pundits are now calling “social audio.”…

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How to Sell Web Design Services Effectively & Profitably

You design or build websites, you know you’re good at it, and you know the benefits it holds for businesses. The thing is the people on the other side of you. The business owners and clients—not all of them know this and are ready to believe it. That’s why learning to sell your web design…

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There’s No Such Thing as a “Social Media Guru”

When I think of the word “guru,” I think of a spiritual teacher, or yoga, or meditation. Never in the world does my brain put “guru” and “social media” in one phrase. And yet, unlike Gretchen Wieners’ “fetch” in Mean Girls, the term “social media guru” has actually caught on (between the two, we’d rather…

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Fostering Healthy Facebook Group Engagement

Facebook evolved from a simple social media networking site to a platform that proves beneficial to businesses, such as the Facebook Marketplace, Facebook Ads, Facebook Pages, and Facebook Groups. This article is mainly about how you can use a Facebook Group to create healthy engagement with your followers. What Kind of Facebook Group do You…

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Level Up Your 2021 Social Media Game With These New Tips

2021 is not the year for predictions. As we’ve seen with the past year, nothing is certain, and forecasts can quickly go to waste in a snap. Still, all marketers need to get ahead of the year is to make plans that they can actually see working. So, instead of the usual yearly predictions of…

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Valuable Content: How to Determine If It Delivers Real Value Or Not

It’s easy to throw around the phrase “offer valuable content” these days. Ask any digital marketer, and you’ll probably hear this exhaustingly. While giving value to your audience is an important aspect of any content marketing pipeline, it doesn’t always translate effectively. Sometimes, the value you’re offering remains untouched. “Hold up, I thought valuable content…

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Key Social Media Growth Techniques You Need To Know

The online world is almost inseparable from the real world. Especially at this point, we use online resources and platforms extensively. Along with the change in technology is the speed of how these technologies evolve. It is important for anyone who conducts business online to know and understand these new tools and to use them…

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