Posts by Crystal Mateo
Why You Should Choose WordPress for Your Website
WordPress can’t help you when it comes to creating a good business strategy, or determining in which direction your company needs to go to. However, WordPress can definitely provide your business the necessary tools you need to develop a company website that will stand out among the competition. What it can do is provide you…
Read More5 Ways to Win With Mobile Friendly Websites
It’s no surprise that mobile websites are getting its share of popularity. While it’s favorable having the web at our fingertips, websites that require you to pinch and zoom to read content or to interact with the site are becoming more and more convenient. If your website is not yet mobile ready, then you may…
Read MoreHow to Effectively Target the Right Customers
One of the biggest challenges marketers experience is getting the word out to people who are most likely to become their potential customers. In fact, the entire goal of marketing is to get the right message to the right person at just the right time. As marketers, we want to make sure that we…
Read MoreE-commerce Trends You Need to Pay Attention in 2018
As we enter 2018, we reveal the most important and exciting e-commerce trends in the world. With the e-commerce industry getting bigger than ever before, a lot of consumers are now turning to online shopping. It is essential that online retailers need to know about the current trends in the industry and incorporate these into…
Read More6 Killer SEO Tips and Tricks that Still Work
You probably know that SEO (Search Engine Optimization) has changed dramatically over the past years. Those tactics like long-form content, keyword stuffing, and irrelevant backlinks just to achieve high rankings in Google are now long gone. And now you’re probably wondering what SEO techniques you should use. Today, Google addresses only those websites who…
Read MoreUseful Tips to Boost Landing Page Conversion Rates
Landing pages and conversion rates go well together, or at least, they do if your landing pages have been fully optimized and polished every single part. Whatever your business and whatever your goals may be, the purpose of landing pages remains unchanged and will do so until the end. Ideally, if you want every page…
Read MoreDigital Marketing Vs Traditional Marketing: Which is A Better Approach?
Many small businesses struggle with deciding which kind of marketing tactic is better because their financial budget will only stretch to one way or the other, and not both. We all know that the decision to be made is not that easy. Taking a look at marketing as a whole today, and you’re likely…
Read MoreThe Growth of Online Advertising
With so many new advertising trends surfacing each month, it is quite difficult to know which one would be best. The rise in the use of mobile technology has led digital advertising to continue ruling in all fields than compared to traditional media. But this shouldn’t come as a surprise. Marketing has always played an…
Read MoreIncredibly Effective Digital Marketing Strategies that Work
There’s no question that digital marketing is a big part of your marketing strategy. Many businesses and consumers alike are almost always online, and you want to reach them and observe their behavior to know exactly where they spend most of their time off. With social media and search engines becoming the primary channels where…
Read MoreIs Pay Per Click (PPC) Worth the Money?
Many businesses, especially start-ups, often fear the word “pay” in pay-per-click advertising. This fear can derive from an unfortunate experience, the idea of losing money, or sometimes the result of attempting PPC without the help of an expert. A lot of small business owners underestimate the benefits of PPC, and as a result, they are…
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