Valuable Content: How to Determine If It Delivers Real Value Or Not

a content creator's desk before getting ideas for creating valuable content

It’s easy to throw around the phrase “offer valuable content” these days. Ask any digital marketer, and you’ll probably hear this exhaustingly. While giving value to your audience is an important aspect of any content marketing pipeline, it doesn’t always translate effectively. Sometimes, the value you’re offering remains untouched. “Hold up, I thought valuable content…

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Define the Great Line: Content Marketing vs. Content

Define the Great Line: Content Marketing vs. Content

Content and content marketing are becoming pillars of today’s market. However, there is a rising confusion of which is which and where the line is drawn. Fortunately, there’s one quick answer to that, according to Michael Brenner of Content Marketing Institute—content is what you create and content marketing is what you practice.

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