How to Build a Brand That Resonates With Customers

branding materials spread onto an office table

When you think about soda, most of you would immediately think, “Coca-Cola.” Princess characters? Disney. Phones? Apple. Samsung. Pop Queen? Beyonce. Annoying orange? Trump, and so on. The point is these things don’t only pop in your head because of their products (or even the quality of their products). You recognize them because of their…

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Beating The Dread of a Creative Block

A creative block is hell’s custom-made gifts to the creatives. You wake up one day, and your brain decides to quit and shut down without notice. And no matter what you eat, drink, or do, it still feels like you’re hitting the same broken switch over and over again. And we all know that it…

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Maximize Content Creation and Distribution For Your Brand

Content is your brand’s lifeline. A sufficient amount of quality content is what anchors, hooks, and steers the attention, trust, and loyalty of your intended audience. Without it, there is no brand. But, even in a week’s time, creating a sufficient amount of content to keep your brand active and to increase your chances of…

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Creating a Successful Social Media Strategy for Fashion Brands

Standing out to a certain degree is the lifeline of every fashion brand waddling in the crowded and highly competitive fashion industry. Fortunately, social media has created blank canvases for fashion brands to build and grow. With a wider reach, brand presence, awareness, and sales improve simultaneously. Even the fashion giants like Gucci, Versace, Prada,…

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Awesome Ways to Give Life to Your Brand Identity

Just like one’s unique personal style, brand identity is a competitive edge that sets a business apart from other companies. The terms “brand,” “branding,” and “brand identity” are sometimes taken as one, but that is not a collective term. So what exactly is brand identity?

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E-commerce Trends You Need to Pay Attention in 2018

As we enter 2018, we reveal the most important and exciting e-commerce trends in the world. With the e-commerce industry getting bigger than ever before, a lot of consumers are now turning to online shopping. It is essential that online retailers need to know about the current trends in the industry and incorporate these into…

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