Posts by Liezel Stephanie Lawagan
5 Social Media Myths You Should Stop Stressing Over in 2022
You know how bulls get mad at the color red? Well, the truth is they don’t. Their rage or whatever has them charging in bullfights is actually the matador’s taunting, not the red piece of cloth he’s waving around. Myths like this one exist everywhere, even in the digital world, where everything is supposed to…
Read MoreBoost your 2022 Social Media Strategy with these Steps
New Year’s resolutions? Nah. It’s the new year, a new social media strategy for marketers. 2020 and 2021 have forced marketers to be more innovative, resourceful, and creative with their marketing strategies. The times called for it, and they were an immediate need in those moments. While that proved helpful for many businesses, it also…
Read MoreWhich Platforms Should You Invest for Paid Ads?
Paid advertising has come a long, long way. It’s a rewarding method to get the word out about your business, bring in traffic, and rally leads. However, paid ads take a lot of investment, not just money. You have to be willing to put in as much effort and time on paid ads as much…
Read MoreA Step-By-Step Guide to Doing Competitive Content Analysis
Almost every article out there about gaining more customers or more sales will tell you to create better content. What they don’t tell you most of the time, though, is that with so many businesses competing for customers’ attention, it’s not enough anymore just to produce content you think will entice and interest your audience.…
Read MoreWhy You Should Be Taking Advantage of White Label SEO
Leverage. Every business needs it, and every business wants it—especially in the fast-paced world of digital marketing. It’s not something you could always get or build on your own, though. Sometimes, you need a partner—a third party that can make you feel like you have your own in-house team of experts without paying the costs…
Read MoreWorking With Content Creators: 5 Things You Need to Know
Content creators are hot right now, and they’re getting a lot hotter by the day. These days, people are getting tired of content that merely exists for contents’ sake. They spend a few minutes watching, reading, but then what? Now, people are looking for content that is “useful”—those that either educate or entertain. From fitness…
Read MoreStop Pitting Traditional Media & Social Media Against Each Other
These days, we no longer look at a TV commercial and think, “Wow, that product looks great, and it must be since they say it is on TV.” Instead, if something catches our eye, we go online, read reviews about the product, look for real-life pictures, watch how other people use them, and so on.…
Read MoreHow To Generate Leads From Instagram
Instagram may be the 5th largest social network with over 1.2 billion active users; however, a significant number of businesses struggle to draw in leads on the platform. In fact, most social marketers won’t even think if it’s possible to generate leads on Instagram. Just because it sounds unconventional, doesn’t mean it won’t work. Like…
Read MoreHow to Sell Web Design Services Effectively & Profitably
You design or build websites, you know you’re good at it, and you know the benefits it holds for businesses. The thing is the people on the other side of you. The business owners and clients—not all of them know this and are ready to believe it. That’s why learning to sell your web design…
Read MoreThere’s No Such Thing as a “Social Media Guru”
When I think of the word “guru,” I think of a spiritual teacher, or yoga, or meditation. Never in the world does my brain put “guru” and “social media” in one phrase. And yet, unlike Gretchen Wieners’ “fetch” in Mean Girls, the term “social media guru” has actually caught on (between the two, we’d rather…
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